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300,000 visitors per year. With a budget millions of dollars larger than NPR.
How do I know that? Because two of my favorite things magically came together as an episode of This American Life. From "Simulated Worlds:"
Act Three. Medieval Times. Ira takes a Medieval scholar from the University of Chicago, Michael Camille, to Medieval Times – a chain of fake castles where visitors eat Medieval food and drink Medieval Pepsi and watch a supposed recreation of a Medieval jousting tournament. The scholar finds that there are many historical inaccuracies, but that Medieval Times does capture something essential and interesting about the spirit of the Middle Ages.
I highly recommend listening to this if you care to playfully intellectualize the experience (vs. pretentiously over-analyzing it like this asshole from Slate). I would also recommend watching the film Cable Guy, which features an excellent and long scene that takes place at an actual(!) Medieval Times.
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Or you can just ask me about it because I've been twice.